With new media, the possibilities are endless. There are barely any limitations and borders to creativity that a person can display through his/her new media platform of choice. Let us use YouTube as an example. In "Disney Tolerates a Rap Parody of Its Critters. But Why?," Barnes illustrates how the popular song "Crank That (Soulja Boy)" was used freely along with snippets of Disney's animated characters from certain films. As someone who has seen the video, I find the user-generated video comical and well put-together. The synchronization of the lyrics along with the Disney characters' mouth-movements and body-movements was impressive for the time that it was published, eight years ago.
Disney is known to take copyright infringement of their material and intellectual property very seriously. However, why is it that they allow parodies that include their material to remain on the YouTube platform? Barnes dives deeper into the reasoning of why, and comes to the conclusion that Disney welcomes creative parodies from fans, but quickly takes control if a YouTube user were to upload a whole video of Disney material without prior approval.
All in all, the parody that was made brought more light-hearted attention to Disney, and ended up granting Disney great public relations articles. YouTube as a new media platform allows amateur users to share their creativity with the rest of the world, by utilizing common references and symbols from well-known characters/movies such as Disney.
Reference:
Barnes, Brooks. "Disney Tolerates a Rap Parody of Its Critters. But Why?"The New York Times. The New York Times, 24 Sept. 2007. Web. 26 Mar. 2016. <http://www.nytimes.com/2007/09/24/business/media/24crank.html?_r=0>.
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